How can David defeat Goliath? Gladwell Proposes an Answer

Malcolm Gladwell has just released his new book "David and Goliath: Underdogs, Misfits, and the Art of Battling Giants". The book is all about winning asymmetrical wars, defeating giants, you name it. By using the "anchor & twist" strategy, making the unexpected move (pressing Goliath for example), using the advantage of being an outsider who doesn't have anchored references or, simplifying, using the art of what I call "wise effort" one can win tough wars. For those who don't have the time to read the entire book, below you can find an '09 article published in the New Yorker by Malcolm himself on the same topic.

Malcolm Gladwell - How David Beats Goliath by Igor Chalhub